Why have Gift Cards become so popular with consumers?

- Gift Cards have more perceived value than paper certificates or coupons
- Gift Cards provide a personal gift without the giver having to select a specific item
- A Gift Card is a convenient way to participate in a loyalty program to receive rewards, discounts and incentives
- Gift Cards identify the cardholder as a valued customer
- Gift Cards are easy to buy, easy to carry, easy to use, and easy to give

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